The Pitcher

Website: instagram.com
Date: August 25, 2017
Services: Brand & Identity Design

WHAT’S IT?

The Pitcher is an organization that gives lots of opportunities to the participating entrepreneurs, and motivates them to present their business ideas to large, skillful, passionate audiences who are intertwined with the world of investment.

THE WAY IDEA WAS SHAPED

The aim is to create a classic icon; by classic, it is not meant something boring, old or stereotyped. I do definitely mean an icon that expresses a trace from life, truth, beauty and this icon is supposed to be appealed universally.

EMBODIMENT OF THE NOTION.

An icon should be the identity of the brand. Considering this significance, I treated sensitively in a sensitive manner and created a symmetrical entrepreneur by trying to represent his straight-forward approach in business and all his ambitions passions.

DIM THE LIGHTS, SEE THE COLOR.

What we want to do is to represent this notable icon with astonishing but at the same time not so glittery color. That’s why, we did not put exactly this dynamic color which is red but a shade of it, which evokes us the passion.

According to NASA, the human eyes are capable of seeing the colors only with the wavelengths in the visible spectrum. As the visible red light has the highest wavelength among the all colors, it is most likely to disappear when the lights are dimmed, which leads us to the comment that red is one of the most striking notions to the human eyes.

PERCHÉ DIDONE?

We have learnt from Luc de Clapiers that the most absurd desires can sometimes result in great success. Therefore, I think that there is nothing more suitable than using a typeface that has been formed of not only an irregular and unfinished letter but also an elegant, symmetrical and highly finished letter. The outstanding strokes of Bodini creates an effect of dazzling on the readers so that they cannot be able to concentrate anything but our logo.

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